Company Biography

Marty A. Gustafson,
Director of Sales and Marketing

MRS. MARTY GUSTAFSON brings over ten years of experience in high-tech equipment training, testing, product development and marketing from the automotive and heavy equipment industries.

Prior to joining Hypercosm, she was a test engineer and training instructor for Cummins Inc. in Columbus, Indiana, where she worked on the development of service and support materials for next generation high horsepower products, including field maintenance manuals and training curriculum. This was followed by six years in robotics training, technical support engineering and management of Market Development for the U.S. Automotive Division of ABB Automation (Auburn Hills, Michigan), the world leader in industrial robotics with 2002 U.S. sales of $450 million dollars.

Ms. Gustafson now specializes in commercial applications development and target market research, leading the process of new product market implementation from commercial requirements definition to product distribution. She is the 2005-2006 and 2006-2007 Chair of the Wisconsin Section of the American Institute for Aeronautics and Astronautics, on the advisory committee of the Wisconsin Space Grant Consortium, and is a lecturer at the Radar School of Business teaching industrial marketing at the Milwaukee School of Engineering. Ms. Gustafson holds an M.S. in Engineering Management and Marketing from the Milwaukee School of Engineering (2003) and a B.S. in Engineering Mechanics from the University of Wisconsin-Madison (1995).